eBay://launch?itm=360703170135 is the URI of a deep link into eBay’s iOS app while eBay://item/view?id=360703170135 is the URI of a deep link into eBay’s Android app.Ĭomplexity of mobile deep linking and the need for a streamlined solution eBay's apps demonstrate the use of different schemes by platform.The URI contains all the information needed to launch directly into a particular location within an app, in this case the profile with id ' 33138223345', i.e., the Wikipedia page, within the Facebook app, instead of simply the info for launching the Facebook app fb://. fb://profile/33138223345 is an example of a mobile deep link URI.Android devices work through intents, BlackBerry 10 devices work through BB10's invocation framework, Firefox OS devices work through Web Activities, iOS devices work through the open(_:options:completionHandler:) application method, and Windows Phone 8 devices work through the UriMapper class. The format of the URI used to trigger or deep link an app is often different depending on the mobile operating system. YouTube:// is the iOS URI to launch YouTube's mobile app.twitter:// is the iOS URI to launch Twitter's mobile app.

Examples of URIs that launch a mobile app: Unlike the Web, where the underlying technology of HTTP and URLs allow for deep linking by default, enabling deep linking on mobile apps requires these apps be configured to properly handle a uniform resource identifier (URI).

Depending on the mobile device platform, the URI required to trigger the app may be different.ĭeep linking and mobile operating systems Deferred deep linking allows users to deep link to content even if the app is not already installed. In the context of mobile apps, deep linking consists of using a uniform resource identifier ( URI) that links to a specific location within a mobile app rather than simply launching the app.

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